New models around embedded insurance are developing in high-growth sectors like ecommerce and fintech, as general insurers look at expanding business across the country.
Payment firms like Paytm, PhonePe and BharatPe are pushing their merchants to opt for insurance protection when they take credit through these platforms and e-commerce platforms are bundling in insurance for their sellers to protect them against return to origin (RTO) and fraudulent orders, according to people in the know.
