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The Guardian - UK
The Guardian - UK
Entertainment
Libby Brooks Scotland correspondent

‘Insulting’: Beano fans pour scorn on UK government advert

UK government ‘Created in London’ campaign poster, as seen at Edmonton Green station in London.
Beano fans described the advert as ‘insulting’, ‘disrespectful’ and ‘predictable’. Photograph: Danny Birchall

It was, according to Scotland’s foremost comic book creator, “madness”.

Mark Millar, the writer of Kick-Ass, Jupiter’s Legacy and Ultimate X-Men, was reacting to a new billboard advertisement from the UK government, which could be seen as suggesting the timeless mischief-maker Dennis the Menace was created in London.

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