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The Guardian - UK
The Guardian - UK
Environment
Damien Gayle

Insulate Britain says government welcome to borrow its name

Insulate Britain protest
The Insulate Britain protest at the royal courts of justice in London in November 2021. The group demands that all social housing be insulated by 2025, and all homes in the UK are more energy-efficient by 2030. Photograph: Vuk Valcic/SOPA/Rex/Shutterstock

The well-known campaigning group Insulate Britain is happy to let the government borrow its name if officials can’t come up with a different label for their insulation scheme, it has told the Guardian.

According to a report in the Times on government plans for insulating homes, during one meeting to thrash out the policy, a No 10 official suggested calling it “Insulate Britain” – a proposal quickly nixed when someone else pointed out that it was already the name of the disruptive direct action group.

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