The Instax Square SQ1 is the "traditionalist" of the Instax lineup. Where the Mini series delivers delightfully dinky instant prints, and the Wide camera offers a larger and more dramatic scene, the Square format echoes the familiar shape of Polaroid photos (though Polaroids are actually the same surface as Instax Wide shots).
There are actually two cameras in the Square lineup: the Instax Square SQ1 and the slightly more recent Instax Square SQ40. Internally they are identical, the only difference being the more playful colors of the SQ1 and the more mature black-and-leatherette finish of the SQ40 (which resembles the Instax Mini 40 in looks).
