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Android Central
Android Central
Technology
Nickolas Diaz

Instagram wants Reels first, but we might get a 'Your Feed' option that's crazy customizable

Instagram Reels Adam Mosseri
Instagram logo on a phone screen.

What you need to know

  • Instagram is reportedly launching another test overseas that brings a "Your Feed" tab to the UI.
  • This feed is all about endlessly scrolling Reels, as users can pin and customize which feeds to swipe through at a moment's notice.
  • Instagram first started down this Reels-first approach in October, stating that the short-form content and DMs drive the most growth.
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