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The Guardian - AU
The Guardian - AU
Technology
Josh Taylor

Instagram users to see less of what Meta deems ‘political’ content unless they opt in

The Instagram logo seen on a phone screen
Meta says Instagram users will see less ‘political’ content in their feed as part of its focus on making the platform ‘a great experience for everyone’. Photograph: Michael Dwyer/AP

Instagram users will see less of what Meta deems to be “political” content in their recommendations and feed suggestions unless they opt into it, in a change the company implemented in the past week.

The change requires users to delve into their settings to specifically opt in to political content through their preferences and was first picked up by users on the platform in recent days, implementing a change first announced on 9 February.

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