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The Guardian - US
The Guardian - US
Technology
Dara Kerr and agency

Instagram to alert parents if teens repeatedly search self-harm terms

Instagram Meta self-harm Adam Mosseri Mark Zuckerberg
the Instagram app icon on a smartphone screen
Instagram says it ‘already blocks such content from showing up in teen accounts’ search results and directs people to helplines instead’. Photograph: Alexey Panferov/Alamy

Instagram will start alerting parents if their kids repeatedly search for terms clearly associated with suicide or self-harm.

The announcement on Thursday comes as Instagram’s parent company, Meta, is in the midst of two trials over harms to children.

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