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Evening Standard

Technology

Rachael Davies and Saqib Shah

Instagram suggested posts: Nearly half of what you see in your feed comes from accounts you don’t follow

Instagram Adam Mosseri Mark Zuckerberg TikTok

The raft of Instagram posts from people you don’t follow clogging up your feed is no coincidence.

Despite users actively opposing its push to show more posts recommended by its algorithm, Instagram appears to be doubling down on suggested content.

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