Instagram helped define the look of social media: aesthetic feeds, filtered selfies and perfectly curated grid posts. But according to Instagram head Adam Mosseri, that era is over — and AI is to blame. Could social media be becoming too fake?
In a year-end essay, Mosseri posted on Threads that AI-generated content has shattered the visual trust that once powered the platform. When images can be generated in seconds, a perfectly lit photo no longer proves that something happened. In fact, he says, it now sparks "suspicion."
Interesting sentiment considering Meta AI, Instagram's parent company, just purchased Manus AI.
