It’s not just that your content isn’t good — Instagram engagement is down across the board. Overall engagement on the app has decreased about 44 percent since 2019, according to a new study by social media company, Later, which analyzed approximately 81 million Instagram posts made between January 2019 and February 2022.
The engagement drop can be traced back to when Instagram began pushing Reels in August 2020. The short-form video feature, meant to help Meta compete with all-powerful TikTok, has become one of Mark Zuckerberg’s most prized possessions. Unfortunately for us, that hasn’t translated to a better Instagram experience.
