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The Independent UK
The Independent UK
Technology
Anthony Cuthbertson

Instagram’s new AI-driven feed is causing people to spend way more time on their phones, Meta reveals

Meta boss Mark Zuckerberg said on 30 October, 2024, that Instagram’s AI-driven algorithm is increasing screen time for users - (iStock/ Getty Images)

Facebook and Instagram users have significantly increased their screen time since a new AI-driven algorithm was introduced, according to the apps’ parent company, Meta.

The US tech giant revealed during its latest quarterly results on Wednesday that improvements to the firm’s artificial intelligence have led to an 8 per cent increase in the amount of time spent on Facebook and a 6 per cent increase in the time spent on Instagram.

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