What you need to know
- Instagram’s new Blend feature allows users to create a shared feed of Reels with friends in Direct Messages, based on their individual and collective Instagram activities.
- The feature was first announced last month, and it is now being rolled out in phases, with users in regions like the U.S. and Canada already experiencing it.
- While it appears to be a new way to consume even more Reels than users are accustomed to, it is accessible through a new Blend icon in DMs.
