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Zenger
Technology
Sudhanshu Singh

Instagram Plans Label To Differentiate AI-Generated Content

The Instagram logo is seen on a mobile device in this photo illustration in Warsaw, Poland on 20 July, 2023. Instagram is preparing a substantial update to stay up with the rapidly advancing AI. The goal of this update is to distinguish between postings created by generative AI and those that were written by humans. JAAP ARRIENS/NURPHOTO/GETTY IMAGES

Instagram is reportedly planning a significant update to keep up with the rapid advancements of AI. This update aims to differentiate between posts produced by generative AI and those crafted by humans.

What happened: Popular developer Alessandro Paluzzi has spotted a new Instagram feature in the form of a transparent label that will be affixed to AI-generated content, ensuring users are informed about the nature of the posts they encounter.

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