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Chicago Sun-Times
Chicago Sun-Times
National
Kelvin Chan | AP

Instagram owner Meta looks to target Twitter with rival app called Threads

Twitter Inc. Instagram Meta Elon Musk Matt Navarra App Store
The Threads logo is displayed on a cell phone July 5, 2023 in San Anselmo, California. Instagram parent company Meta is set to release Threads on July 6, a potential rival to Twitter. (Justin Sullivan/Getty Images)

LONDON — Meta is poised to unveil a new app that appears to mimic Twitter — a direct challenge to the social media platform owned by Elon Musk.

A listing for the app, called Threads, appeared on Apple’s App Store, indicating it would debut as early as Thursday. It is billed as a “text-based conversation app” that is linked to Instagram, with the listing teasing a Twitter-like microblogging experience.

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