Instagram has been hard at work on a new tool that will let users create an artificial friend. The “Create an AI” feature has yet to launch but was uncovered recently by leaker Alessandro Paluzzi and shared on X. It will be accessible through the messaging section.
This builds on the image-sharing platform’s recently launched chatbots built to mirror the public persona of different celebrities. With these bots, familiar faces like Kendall Jenner, Tom Brady and Charli D’Amelio lend their personality and allow users to interact with their AI doppelganger.
