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International Business Times UK
International Business Times UK
Vinay Patel

Instagram Is Paying Creators Up to £16K to Recruit New Users from TikTok, YouTube and Beyond

Instagram TikTok United States Meta Business Insider Reels
Instagram is reportedly paying creators significant sums, up to £16,000, through its "Referrals" program to attract new users from rival platforms like TikTok and YouTube. (Credit: Pexels)

In the cutthroat world of social media, user attention is the ultimate currency—and Instagram is willing to pay top dollar for it.

In a bold bid to outpace rivals like TikTok and YouTube, Instagram has launched an aggressive new initiative that offers creators hefty payouts for bringing in fresh users. The invite-only scheme, dubbed the 'Referrals' programme, has been quietly rolled out in the US and confirmed by Business Insider in collaboration with Meta.

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