
Instagram has a habit of pinching features from other social platforms - with mixed results. In the past, it has copied Stories from Snapchat, making them even more popular in the process. Conversely, its recent obsession with TikTok-style short clips, dubbed Reels, prompted a fierce backlash that forced management to walk back its video-centric redesign.
Now, Instagram is testing Candid Stories; throwaway visual posts that users are encouraged to share at a specific time of the day.