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Creative Bloq
Creative Bloq
Technology
Joe Foley

Instagram boss admits AI slop has won, but where does that leave creatives?

The logo for Instagram.

AI slop was all over social media in 2025, and Meta's head of Instagram Adam Mosseri has finally recognised something that was pretty apparent. Authenticity is going to be an issue in 2026.

A lot of AI-generated content still has glitchy artifacts and that glossy, almost plastic sheen that gives it away. But it will get harder to distinguish as AI models become better at replicating less hyper-real styles.

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