For a long time, Instagram was known for its grid of square photos, but Instagram head Adam Mosseri says “that feed is dead” – and it has been for years. In a post at the start of 2026, Mosseri shared insight into how aesthetics are changing – and how that is both going to affect creators and the social media platform moving forward.
In the post, Mosseri shares a mix of thoughts, even going as far as calling out camera companies for “betting on the wrong aesthetic.” That, along with statements like “in a world where AI can generate flawless imagery, the professional look becomes the tell,” has created a comment section of angry photographers. But if there’s an overarching theme to the Instagram CEO’s ramblings, it’s authenticity – and that could be good news for artists.
