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Lifestyle
Annie Rauwerda

Instagram announces subscriptions, starting with select creators

It’s hard to keep up with all of Instagram’s changes these days — the past three months have seen the introduction of three feeds, payments for creators who make Reels, swipe-up links for all, and more. On Wednesday, Instagram’s head Adam Mosseri took to Instagram and Twitter to announce yet another update to the decade-old social media app: subscriptions.

In a vertically-shot video, Mosseri explained that creators have new tools to monetize access for super-fans.

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