Insta360 has become a household name in recent years, not just in action cameras but also in vlogging gimbals, webcams and even drones. That said, the company’s main strength is still 360º action cams. In fact, it’s still the number one brand in the 360-degree camera market, with over 68% unit share and 71% revenue share (according to IDC).
Its flagship 360º camera franchise, the X Series, saw a mid-cycle update in October 2025 in the form of the Insta360 X4 Air. Prior to that, the Insta360 X5 came out in April 2025, which remained the top-of-the-range model – until now.
