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Birmingham Post
Birmingham Post
Technology
Tamlyn Jones

Inspired Thinking Group undergoes another PE-backed buyout

Bridgepoint Simon Ward United States Birmingham

A digital marketing business has undergone another private equity buyout which has brought it back under the control of its previous owners.

Inspired Thinking Group has been acquired by Bridgepoint in an undisclosed deal, allowing previous owner Equistone Partners Europe to exit the business.

Equistone Partners Europe took a majority stake in 2017 in the Birmingham-based firm, buying out Bridgepoint's share which it had then held for three years.

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