Announcing our color crush has become one of my favorite ways to ring in the month. Not only does it help set the mood for the next few weeks, but it's also a lovely way to keep expanding our color palettes and how we interact with new and nuanced shades. September is one of those months that can sometimes feel like an 'in-betweener'. True summer is over; we are gearing up for a cozy fall, but the weather forecast still calls for pretty high temperatures. So in the spirit of this month's transitional vibe, we've dubbed Denim Rush as our latest color crush.
Denim Rush is one of those blues that instantly feels both timeless and contemporary — it's inspired by your favorite pair of jeans, after all. And right now especially, I think we are seeing a resurgence in familiarity, comfort, and nostalgia in color trends — Denim Rush fits right into that. It's bold and on the darker side, but still technically a mid-tone blue. And the muted tone gives it a liveability that other blues (like true navy and electric blue) lack. Again, is any color more classic than that of your favorite denim?
