Get all your news in one place.
100's of premium titles.
One app.
Start reading
The Guardian - US
The Guardian - US
Business
David Christopher Kaufman

‘Inspired and excited’: how can this Brooklyn baker stir success into her mix?

Five young female bakers gather in front of a work table with decorated cakes.
Clio Goodman with her team at ByClio Bakery in Brooklyn, New York. Photograph: Tobias Everke/The Guardian

The baked goods corner of social media is rife with images of gooey and salt- and sprinkle-flecked treats. But working diligently from a spacious facility in the Gowanus neighborhood of Brooklyn – with a focus on creating memorable, if occasionally messy, cakes – Clio Goodman has managed to secure an enviably robust following.

Describing bakers as “artists” has become an industry cliche, but in Goodman’s case, the cakes she sells at ByClio are very much works of art – both despite and because of their imperfections. She’s less interested in scoring likes than making pieces that beguile, and her petal-strewn cakes call to mind edible flower crowns. “People often say the way I frost my cakes has a painterly quality to it,” Goodman says.

Sign up to read this article
Read news from 100's of titles, curated specifically for you.
Already a member? Sign in here
Related Stories
Top stories on inkl right now
One subscription that gives you access to news from hundreds of sites
Already a member? Sign in here
Our Picks
Fourteen days free
Download the app
One app. One membership.
100+ trusted global sources.