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T3
T3
Technology
Mike Lowe

“Inspiration is easy, innovation is really hard.” How Shokz built its open-ear empire –from struggles to success

Shokz OpenDots 2.

When you think of the best earbuds, your mind may venture to those you see en masse in public – whether that be AirPods or one of many other brands – but there are also specialist market players that have fought for their place too.

One such brand is Shokz, well known for its bone-conduction earbuds and, more recently, air-conduction solutions – which hold great success with many in the running community, as one example demographic.

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