“If I want to work 20 minutes a week, or 30 hours, I can do that,” says a worker in a mysterious new TV ad. “When I need a day off to study for a big exam, I can do that,” says another.
The ad isn’t for a jobs site or any one employer. It’s been made by a new lobbying group called Flex, which calls itself the “voice of the app-based economy”, and is backed by gig work mainstays including Uber, Lyft, DoorDash and Instacart.