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Fortune
Fortune
Kylie Robison

Inside X's 1-year anniversary celebration

Elon Musk smiling (Credit: Chesnot/Getty Images)

This week commemorates the one-year anniversary of Elon Musk's acquisition of X, once known as Twitter, which he secured for a staggering $44 billion back in October 2022. To mark this milestone, the company organized an all-hands meeting with its staff, although both Musk and the new CEO, Linda Yaccarino, were notably absent from the headquarters for the event. Instead, the two leaders conferenced in from Austin and New York City respectively.

At the company's San Francisco headquarters, X employees huddled around screens to witness their top executives showering praise on the new features that had emerged on Musk's watch including the ad revenue share program for the creators, video calls in direct messages, improved livestreaming quality and more. The event in San Francisco was catered with sandwiches from upscale food chain Mendocino Farms.

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