For Ranbir Chawla, the founder of VardaLux Collections, collecting represents a deep appreciation for art and craftsmanship. "Ninety percent of what we do revolves around watches," he says, "but we also help clients with other high-end assets like cars. The focus is on curating collections and giving people access to things they can't easily acquire or find." What began as a personal passion has evolved into a business built around education, access, and long-term thinking.
According to Chawla, many buyers arrive with misconceptions about value. "People spend incredible amounts of money and think they are making an investment, when often they are not," he says. VardaLux positions itself less as a traditional retailer and more as an adviser; it works with the client to find pieces that meet their personal style and goals. Chawla adds, "We especially enjoy helping new collectors undertake their journey, avoiding consumerism while helping them find special pieces that convey their seriousness and help them build trust with clients or peers."
