When Valentino CEO Jacopo Venturini spoke to Wallpaper* in 2022 about ‘The New Maison’ – the house’s then-recently introduced fashion store concept, debuting in Jeddah, Madrid, Venice and Shanghai, before larger openings in New York and Paris – he likened the approach to the process of creating an haute couture gown. ‘It’s the obsession with details, care and the intimate relationship with the client – all synonyms of couture that trickle down to the boutiques,’ he said. At the same time, he noted a desire for each Valentino address to feel like home.
‘Maison for me stands for the idea of home, a welcoming place that is associated with intimacy, uniqueness, a client-centric mindset, and inclusivity,’ he said.
