
If there’s one thing football fans never learn from, it’s the year-to-year optimism that flourishes right ahead of a new season’s kick-off. Suddenly, regardless of disappointments or despair that came only a few months earlier, positivity and possibility reign supreme once more.
Naturally, that can ebb and flow once the campaign actually gets started, not just with results but with those within the club talking up, or down, the prospects of success.