In the short walk from Gallowgate to Percy Street in the city centre of Newcastle and into Chronicle Towers, Adam Pearson is stopped three times. He's told by one person 'to keep up the good work,' while another tells him 'I love what you do,' and the third simply just shouts his name.
It's a 30-second walk but it was already a glimpse into the world of Adam Pearson - or Adam P as he's known to his followers. "It does get a bit mad at times," he tells me, "but I do appreciate the support."
Adam is one of the countless YouTubers who have found an unexpected level of fame talking about what they love the most - Newcastle United.