Rewind to April 2021 and with people still unable to eat in pubs and restaurants, a relatively unknown YouTuber called Danny Malin travelled down the M62 from Leeds to Bolton to review a takeaway known as 'Grandma's Kitchen' for his channel 'Rate My Takeaway'.
What made Grandma's Kitchen so unique was that the grandma in question - Marion Love - cooked and served full English breakfasts from her Farnworth terraced house. In his video, Danny was full of praise for her cooking and the quality of the ingredients used.
At the time of the video going live, Rate My Takeaway had gained around 1,000 subscribers since launching in June 2020. Once it came out, it blew up - gaining more than 116,000 subscribers that month and a further 135,000 subscribers in the May.