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Liverpool Echo
Liverpool Echo
Entertainment
Jamie Greer

Inside the Metquarter's unique clothing brand which credits TikTok for its success

TikTok Jamie Greer Instagram

The manager of an up and coming clothing store in the Metquarter has claimed that his "organic" TikTok posts have been crucial for the growth of his business.

Adam Cummings is the shareholder and operations manager at Tribal Society in the Metquarter. Established in 2021,Tribal Society aims to produce clothes classed as "affordable luxury", namely jeans but also a range of hoodies and t-shirts too.

His personal TikTok account, @adamtribal.society alongside the brand's @TribalSociety, have over 1000 followers combined. This may seem small compared to other accounts, but Adam and the rest of his team have cultivated a unique following.

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