This time last year, Manchester City fans were getting giddy about a lanky Norwegian sat on a sofa.
Twelve months on from recreating an iconic childhood picture to announce his signing, and on top of breaking the Premier League goal record and winning the Treble, Erling Haaland has provided Blues with possibly the best impersonation of John Stones it is possible to do. The connection between the clip and the pictures will be lost on most, but City Studios - the filming location for both - is becoming ever more important as the club looks to grow its fanbase and revenues.
A small, unassuming block with a floor of 98 square metres next to the first team building, the studio is mentioned in the latest annual report from the club for its flexibility: "filming can be split across five backdrops, turned into a fully bespoke shooting space and there is even space to drive in a car." As more and more people have used the building, studio manager Kimberley Walker-Jones - who moved from a similar position at Liverpool FC TV - has found her calendar busier and busier as internal departments and external companies ask to use the space.
