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Sports Illustrated
Sports Illustrated
Debbie Carlson, for CME Group

Inside the Larger Sponsorships and Rising Popularity of Women’s Golf

LPGA Golf CME Group CME LPGA Tour Tour Terry Duffy CME Group Tour Championship Marcoux Samaan Sarah Kemp

● The LPGA total season purse has increased approximately 70% since 2021

● CME Group announced a record purse and first-place prize for the CME Group Tour Championship beginning in 2024, with the winner receiving $4 million, the largest payout in women’s sports

Alison Lee and Nasa Hataoka, who tied for second, each won $445,000. The big payday follows the rising popularity of women’s golf, and it’s a sign of the larger sponsor commitments supporting the earnings opportunities for professional women golfers. In 2024, the CME Group Tour Championship total purse will grow to $11 million, up from this year’s total purse of $7 million. The winner’s share will be $4 million, the biggest payout for any women’s sport.

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