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Fortune
Fortune
Alexandra Kirkman

Inside the Four Seasons' ultra-luxurious $188,000 ‘White Lotus’ private jet experience: Rare whiskey, five-star Wagyu, and spontaneous tattoos

(Credit: Courtesy of Four Seasons Private Jet Experience)

The White Lotus, HBO’s Emmy-winning series that launched to rave reviews in July 2021, has become a bona fide cultural phenomenon over its three-season (and counting) run, generating feverish headlines and intense social media chatter with each new episode. For Four Seasons, the show has proven to be a blockbuster marketing boon that brands’ wildest dreams are made of: The storied hotelier’s showstopping properties in Maui; Taormina, Italy; and Koh Samui, Thailand, served as settings for the fictitious chain’s opulent getaways, spurring worldwide interest and driving bookings galore for the idyllic resorts.  

Now, inspired by The White Lotus and the ever-burgeoning importance of well-being in society’s collective consciousness, Four Seasons has launched a new itinerary for its loftiest, most exclusive offering: the Four Seasons Private Jet Experience.   

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