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Evening Standard
Evening Standard
Entertainment
Joe Bromley

Inside the fight for the capital’s fashion future

The next five days of London Fashion Week are packed with more happenings than the event has seen in years. According to every source it will be the biggest and buzziest since the pandemic, as supermodels flock over — Ashley Graham was testament to this as she opened Harris Reed’s moody, Old Hollywood runway at the Tate Modern last night - bringing with them international press and buyers, and parties at a rate of four-per-night.

But it will also be a story of two halves; while the mega-brand, conglomerate-backed shows undoubtedly crescendo, our upcoming and independent designers are enduring very tough times. Cash flow and funding is drying up, once household names are falling into insolvency, and new names continue to struggle to break through a frenzy of A lister-generated noise.

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