“Oh, J’adore!” Christian Dior would famously exclaim in his atelier when overjoyed by his latest creation. It’s a verbal stamp of approval that has since morphed into a global, best-selling fragrance, which is as iconic as the man who first uttered those words.
Launched in 1999, and described as “what solid gold would smell like if it had a scent”, J’adore Dior has remained at the forefront of the beauty zeitgeist. So much so that the fabled fashion house has dedicated a mega, multi-sensory exhibition to unpack its significance.
