The college athletics industrial complex rarely rests in its pursuit of the almighty dollar, and that is always apparent when power brokers gather in places such as the NCAA Convention, the Final Four or the National Association of Collegiate Directors of Athletics convention.
In the past year, there was a notable set of new faces showing up to such gatherings en masse—private equity executives. They have spent months gauging interest in college athletics and trying to dispel misconceptions about an industry that does not garner the most favorable headlines when issues surface publicly.
