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Evening Standard
Evening Standard
Lifestyle
Isolde Walters

Inside the aura economy — why are people so obsessed with tapping into personal energy?

In the corner of a sleek jewellery store in Covent Garden, underneath a ceiling bedecked with candy floss coloured pampas grass and dangling crystals, I am about to see my aura. My hand is pressed against a metal sensor that will apparently measure my heartbeat, temperature and the electrical charge in my body. The camera will then capture my aura - my electromagnetic shield, if you will, or my “vibe” in Gen Z-speak - in a splash of colours across a polaroid portrait.

When I am handed the photograph, I feel a little disappointed. My face is surrounded by a haze of sickly yellow-ish lime green. I was hoping my aura would be… prettier?

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