Dwayne “The Rock” Johnson is your quintessential tough guy. The 52-year-old former WWE wrestler and actor is an imposing man, standing at 6-foot-5 and weighing more than 250 pounds. He has that classic don’t-mess-with-me look along with name and image recognition, which made it a no-brainer for the U.S. Army to ink a marketing deal with him to juice its recruiting efforts. Since 2013, the Army has faced a recruiting crisis, with male enlistments dropping a staggering 35%, according to service data.
Earlier this year, the Army signed a deal with the United Football League, the minor league football league in the U.S. that Johnson co-owns. The deal said Johnson would also serve as a brand ambassador for the Army. But the Army said he fell short on his end of the deal by not publishing enough service-related posts to his social media accounts, according to internal emails and documents reviewed by Military.com.
