The little town of Calchin is lost in the vastness of the Pampas, the great grasslands that feeds the people of Argentina’s cities.
With a population of around 2,500, and more than 30 miles off the main road between Cordova and Buenos Aires, it has eked out an existence by farming livestock, alfalfa and cereals, a small town unnoticed and unknown.
But these days if you take the diversion off the main highway and go to Calchin, there are new billboards on the approach roads to the town, proudly proclaiming “Welcome to Calchin, the land of Julian Alvarez ”. The unassuming folk of the tiny provincial town finally have something to shout about — and they want the world to know.
