As your eyes adjusted to the veil of dry ice which hovered in the former industrial space on the outskirts of Milan which played host to Stone Island’s first runway show on Friday evening, you realised the presentation had already begun.
Strapped onto an enormous three-storey scaffold structure which ran the length of the space, models stood, stock still, looking outwards to the rows of bleacher-style seating in the front-on pose which reminded of Stone Island’s memorable campaigns (here, they were framed with squares of scaffolding, rather than the usual stark white backdrop).
