Inside SRAM’s basement of brilliant engineering failures

SRAM's AD department's innovations across decades of design and development.

If there's one area of cycling I love in a disproportionate and nerdy way, it's the rich history of innovation that stretches across the sport. The first slant parallelogram derailleur, the first aero extension bars, and the first clincher tyre all opened up new dynamics in racing and a world of opportunity for consumers.

While we celebrate the trailblazers across the sport's history, some of the most innovative efforts have never escaped the confines of various R&D teams.