It’s the £50bn fashion behemoth you’ve probably never heard of. Or almost definitely aren’t sure how to pronounce. Unless you’re an adolescent girl or 30-something year-old woman, of course, in which case your wardrobe may well be full of the stuff: £13.99 jeans, £2.50 fake eyelashes, £1.65 tops as seen on dead-eyed influencers on TikTok.
Either way, you might soon be seeing more of Shein (pronounced “she-in”) and its mysterious billionaire founder in the coming days, as the hyper-fast fashion brand looks to file for a London stock market listing as soon as this week.
