The nicotine pouch aisle has quickly become one of the clearer tests of whether an independent consumer brand can build room for itself in a category now associated with Big Tobacco balance sheets.
For many adult consumers, the category is nearly synonymous with Zyn. Other shelves carry On! and Velo. Sesh+ is trying to occupy a different lane: an independent, premium nicotine pouch brand for adults 21 and older that says it is designed in Sweden, made in the United States and not owned by Altria, Philip Morris International or British American Tobacco.
