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Sports Illustrated
Sports Illustrated
Sport
Justin Barrasso

Inside Mattel’s Years-Long WCW Throwback Project

A piece of the past is returning for pro wrestling collectibles.

Mattel, which is WWE’s primary action figure distributor, has seized hold of old-school nostalgia with a crowdfunding campaign. The toy giant is creating the WCW Nitro entrance stage, a spectacular tribute to WWE’s onetime rival.

The project began in October 2021. It features remarkable detail—right down to the distance between the arches—and immediately harkens back memories of Monday nights in the 1990s. Depending on the number of crowdfunding backers, the project will also come with exclusive Rey Mysterio and Scott Steiner action figures, as well as potentially “Diamond” Dallas Page, Hulk Hogan and the Ultimate Warrior.

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