The world of golf is no stranger to tradition, but since its inception, LIV Golf has consistently sought to redefine the spectator experience, injecting a vibrant, festival-like atmosphere into the sport. Nowhere was this more evident than at last year's LIV Golf UK by JCB event held at the stunning JCB Golf & Country Club, where myself and my colleague Dan Parker were fortunate enough to be in attendance. Very different from any professional tournament I have attended before, it was a dynamic fusion of competition golf and background entertainment that really made me reassess what a golf event can be. Indeed, with its innovative approach to fan engagement and entertainment, the JCB stop has quickly cemented its status as potentially the Tour's best event yet.
