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Latin Times
Latin Times
Entertainment
Alicia Civita

Inside Latin America's loudest, proudest musical showcases: The power of Mexico´s Vive Latino and Amazon Music's Role

Amazon Music Amazon Mexico Lenny Kravitz Mexico City Entertainment Economy the Smashing Pumpkins

MEXICO CITY - Mexico's live entertainment has one of its loudest, proudest showcases this weekend, as Vive Latino 2026 returns to Mexico City, bringing not just a stacked lineup but a broader message about where the country now stands in the global concert economy.

For Paul Forat, Amazon Music's Head for Spanish Speaking Latin America, music festivals in Latin american "are an expresion of Latin American culture in all its expressions, and are an especially important in this deeply meaningful moment for Latin music, which is having tremendous influence. And we are proud to play even a small part in helping elevate, carry, and expand this cultural force through a festival like Vive Latino."

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