Everything is immersive now. Theatre. Art. Film. The sea. And now bands, for this week saw a lucky few, incredibly chic people entering into a total immersion in Duran Duran world. It was an event to launch their new fragrances with Xerjoff NeoRio and Black Moonlight, but really this was a fans’ dream come true, a step back into 80s Birmingham and the famed Rum Runner, where Duran Duran first took to the stage.
The invitation was was to attend Lost City, and came with a visa issued by ‘lost citizenship bureau’, alongside a flyer to the Rum Runner. The invite said we were asked to attend ‘glam’, in red and black, and to remain silent upon arrival. The London Standard managed none of these, bar attending. That was enough.
